Dog Grooming Franchise actual Client Example
When they opened their first franchise location in 2011, they wanted to create a new idea for the way grooming salons worked and looked. They put in long hours, drank lots of coffee, and designed the ultimate pet grooming destination. Before they knew it their groomers were booked out for several weeks and customers were lining up to use their self-service tubs.
In the following years, they opened 3 additional locations in the Minneapolis/Saint Paul area. Since then they’ve received messages from people around the country wanting to know how to create a dog wash. A random fact is that they even consulted a dog spa in Toulouse, France! Then in 2020 they decided to franchise and would love to talk with you about taking the next step to the franchise’s ownership!
Services
SELF-SERVICE BATH
They’ve revolutionized the self-service bath customer experience. Provide everything customers need to make their pup look, smell, and feel great! They recently have been testing out “Scrub Club” which has unlimited baths for a low monthly cost.
FULL-SERVICE BATH
The full-service bath is designed for dogs that don’t need a full groom, but customers want the team to do all the work. This is also a very popular option with grooming clients in between grooms.
GROOMING
The franchise groomers go the extra mile to make all the dogs look and feel great. This franchise designed the stores to provide a low-stress grooming setting. They train the groomers to communicate what is best for the dog and what they can accomplish. At pick-up, they also provide a report card to help communicate how the dog did.
Here is just a small sample of the tools they provide to franchisees:
Franchise Training
Business management
Security issues and credit-related matters
Business management and profitability planning
Expert industry knowledge
Professional sales and marketing
Extensive sessions on network building
Operational Assistance
High-quality, branded products
Networking tactics and communication protocols to help franchisees establish local relationships of trust
Staff and Capacity planning techniques to maximize profitability
Quality control and audit oversight to minimize risk
Technical Assistance
Comprehensive business solutions training and setup to minimize any learning curve
Continuous system-level support
Financial System training and support
Advertising & Marketing
This is where they excel! They believe that marketing, is the single most important component of any business, and in today's technology age social proof is the most important kind of marketing. They help franchisees:
Find the right influencers in their marketplace and engage them Stay top-of-mind without being one of "those" companies in customer's feeds Have a blast while doing it!
In addition to the knowledge base on how to engage, the franchise brings the tools necessary to execute.
-Marketing Collateral
–Professionally designed, expertly targeted, and inventoried online for customization and easy implementation.
-Advertising Fund
–Working with national advertising agencies, we implement national and regional programs that help build the brand, while promoting benefits for local franchises.
Multiple Profit Centers
Of course, full-service grooming is our bread and butter. The franchise maximizes profitability, however, by providing:
Branded, proprietary products
A national membership program
The best-negotiated rates for your other retail products
The expertise to keep customers coming back in between groomings with self-service dog washing.
Please let me know if you would like to find out more!
